Hugh Hefner, Playboy Founder, Dead At 91

Hugh Hefner, the man who founded Playboy, has passed away.

News of Hefner’s passing was posted on Playboy’s verified Twitter page Wednesday night. Hefner, according to a statement, died of natural causes at his home surrounded by family on Wednesday night.

As of Wednesday night, the main page on Playboy’s website was replaced with a large, full screen color photo of Hefner, with a quote “Life is too short to be living somebody else’s dream.”, reportedly said by Hefner.

Hefner was born in Chicago, Illinois in 1926. He first worked as a copywriter for Esquire, and reportedly left the magazine because he was denied a pay raise. He was 91.